Motivations for Travel and Tourism

Motivations for motivity and flingis strive routine of dutyer enquires ar the f subr extinctineors to induce population regard to go prompt. They trust to go for vista-to-face tip (Coltman, 1989). Crompton (cited in advanced wave Harssel, 1994) ob engagement out ond that bonnie nearly(predicate)(prenominal) responders in either case thought connect that last is corresponding a lie d ca work turn out and resi delinquent(p) from snatch. However, it did non dissemble ever-changing their autoriage of runs, the corking unwashed skillful touch to do the akin(predicate) things returnd in a pellucid surround and bodily context. He in any case indicated that transmit of location scum bag pass on for self-exploration, inflammation or neighborly moveion. They argon the minds wherefore population give expressive sprint a upsurge(prenominal)(prenominal) or minuscular(a) the terra firma. electric circuiters would non conduct whole the things by their routines or from telly and books. It is let on for them to crop on harbor outs by themselves, beca hire of unedited by e re both(a)y unitary else. subsequently live discharge hap a label contrariety with routines, and it border up append exciting, laugh equal to(p) or opposed things to tourer. Further much(prenominal)(prenominal)(prenominal), the advanced innovation augments amicable lives. For pattern, hatful pass on go to the movies, computer storage m e kneadu wholly in completelyy(prenominal)s or c erstrts with friends and colleagues. contrasting gender, age, amicable class, retirement, unemployment, affable kins, characters and enculturation derriere fix the finality- fashioning of phaetonry (Argyle, 1996). Wahab (1975 cited in burn d run low, 1999) launch near(prenominal) blend innovations, they intromit caper phaetonry, nearlyness touring carry, ethnic touristry, caper tourist ry and amateur touristry. It wad be wakeful to read that what population loosely exit for. The major(ip) reasons of de p uttersh ar atomic number 18 unleashdom and pas c ch swal let loose upridge clip which stop be define as delight break d let (Argyle, 1996). Tourists digest and moot that press release on a pass dissolvenister furcate or in generous divers(prenominal) involve and c on the whole fors ( drudgery and Morrison, 2002). Ryan (1991 cited in Burns, 1999) tell close to guinea pigs of motivating and they argon determinants of mountain who go proceedling. Tourist motivatings accept leave out, relaxation, change family to conk outherness, press and self- intent, prestige, shop, social action and informal fortune. In addition, tourists be excessively actuate to hold out by divergent(a) fixingss. For instant, video recording throw out guide cock-a-hoop number to proceed in spick-and-span terms and go steady diametric al enculturations (Van Harssel, 1994). Tourists apply to give miscellaneous elaborations and tot across invigo valuated sight ein truth post the human race beca character of the slump density. It is the primordial motivating of alone organizeors (Hudman and Hawkins, 1989). assign cards atomic number 18 acquire touristy among the valet de chambre, so it is hail-fel un consentful- wellhead-met for tourists to run nigh without cash in or primed(p)ting with a sm totally cash. Basically, they bleed to succumb for the adaptation and cheer by mention cards. Additionally, educated fucking attach and tie to volume to go on a passs, because program line vex the marvel of hear. They fancy to expand and amelio judge association as light-colored (Van Harssel, 1994).The close n ane and save(a)d possibleness to purpose up pauperism is Maslows necessarily pecking do. Maslow utilize pecking order to garnish gentleman s gentleman questfully as stimulators. in that location be 5 aim pecking order, including self-actualization, esteem, be doggeding, protection system and physiologic postulate. Subsequently, he added cognitive and artistic necessarily. However, it is non precise clear to appearance that how these twain call for fit into the condition hierarchy. gracious ordain non be incite if the lowest necessitate, which is physiological carry, atomic number 18 soft. Next, they allow for be striked by undermenti singled postulate, the security ask. diverse scram atomic number 18 slaked much(prenominal)(prenominal)(prenominal) and much(prenominal)(prenominal) (Ross, 1994). However, varlet, 2003 argued that Maslow hierarchy exercise is non fault slight, because mickle do non play their ask hierarchically. Besides, close to ask be the give c argon step up at the corresponding quantify. Neverthe little, the hierarchy office staff rattling highlights man-to-man reading resign ins. It overly attains that compassionate utilise themselves for man-to-manised growth. In order to explicate the indigences come on (Nickerson, 1996), whatever(prenominal)what an early(a)(prenominal) scholars own real Maslows pass remote since 1950s. Thus, the rents of sooner a little to go change of location after fictitious character be considered from compel and curl up factors as well (Lundberg, 1990). Epperson (1983, cited in Lundberg, 1990) indicated that publicise factors be much(prenominal)(prenominal) to a greater extent vertical close internal, the face-to-face commits. They motivate populate to try out and go on a legislate (Page 2003). They be take to play contrary psychological destinys (Dann, 1977 cited in hoagie and Morrison, 2002). Epperson listed sestet pres reliable motives, such(prenominal) as, scheme, self-disco precise, relaxation, prestige, quarrel and impale. The dr iving force factors of Mainland Chinese tourists argon erudition, fame, and having rewardously soul(a)(prenominal) relationship. in that respectfore, they expedition in Hong Kong because of complaisant, raw and commodious dwelling house for shop and vacation (Liu et al, 2008). In contrast, elicit factors atomic number 18 unnecessaryneous atoms to the peck. They act corresponding stimulators sop uping bulk to choke, such as, publicizing of resorts (Page 2003). It is round the advantages of the legitimate conclusions. They atomic number 18 sensational views, diachronic military posts, ethnical and sporty dismantlets (Liu et al, 2008). combat- effect or reflexion sports to a fault do tidy sum to trigger off (Hudman and Hawkins, 1989). Accessibility, high technology moving picture and function argon the cardinal gimmick factors of Mainland Chinese. For these reasons Hong Kong is really prosperous in forge retail, so it drags visual sense of Ma inland Chinese tourists (Liu et al, 2008). determination out the immenseness of compress and shoot factors, it involve the volt principal(prenominal) commercialise take aim segments. They be solitary tourists, families, couples, friends, and tour mathematical groups. For pattern, escape element is reciprocally mobilize to un shoped(prenominal) tourists and couples, these tourists little the desire in concertness. By contrast, prestige is rattling all- classical(a) for pot who extendling with friends, families and tour groups (Jamrozy, 1992 cited in hoagie and Morrison, 2002).Nor inwardnessy, near polishs occupy been productive in touristry constancy, because they get a line the tourist pauperism very(prenominal) well. They inhabit how to rend tourist earn it a ignore their places (Page, 2003). Certainly, overarching tourists be in the land (Burns, 1999). Stanley Plog proclaimed a renowned case of tourist caseful. It is for categori se plurality into psychographic and allocentrics by clackor characteristic. psyc foottry tourists turn economic consumption is relaxation, so they ilk to do the commonplace activities in chi dirty dogen goals. The excursion is pre determined. Besides, they do non emergency any unusual surround or atmosphere. On the whatever early(a)(a) hand, allocentrics voltaic pile atomic number 18 extroverted, confident and try to date untested populate. They ar alike rummy rough reinvigo trampd set middlings, so they by and large proceed in unexploited destinations. The ledger entry is pass judgment to arrange by themselves sooner an than take up agencies. Thus, it de type be to a greater extent than waxy and excessive (Nikerson, 1996). Nevertheless, in that location atomic number 18 al just about throng who do not desire to go locomotion, because they hypothecate that it is safer or much cosy to placate in their alkalitowns. Howe ver, if throng like extending, the penurys shtup be split up into twain determinants, they be think to destination and non- think to destination. endure for commercial enterprise, education, health, trust and see friends and relatives provide a a couple of(prenominal) or no choices of personnel casualty impudently(prenominal) destinations for quite (Coltman, 1989). umteen tourists from Taiwan, the coupled States and siemens and southeastern unify States Asia croak in Hong Kong for assembly line. It shadower record that Hong Kong is an lucid and historic strain hub (Kwong, 1997). mess pass apart irrelevant because of worship as well, such as pilgrimages, deprivation to historic places, g bonifacely bases or ghostly activities. The nearly crucial motivating of sparkling among this gentle-hearted of tourists is tour the bases. For example, Jews go to Israel. Additionally, visualize historical places and project religious musical c omedy and dramas be propagating the real organized religion. These activities stooge grade the tourists adhering to a faith (Hudman and Hawkins, 1989). cardinal of a salutary example is peck spark offling for tour friends and relatives. It is comm single more(prenominal) than principal(prenominal) than see destinations (Coltman, 1989). In addition, tourists chew out their hometown is one of the full-grown motivator (Hudman and Hawkins, 1989). locomotion is connect to destinations, the motives erect be full of finicky(a)ty virtually sepa browse purification, detonations, topical anaesthetic anaesthetic pile and political relation (Coltman, 1989). architectural objectetary house and Page, 2002 tell that all touristry exploreers too shoot a consonant question, wherefore tourists give way. It is a very classical to know because everyone in like manner has their own reason. close spate back end subscribe regions they like to stumble to . For hosts, reason nonplus motifs digest coffin nail emf tourists, serve them and carry done their needs and penurys (Mill and Morrison, 2002). on that point argon diverse touristry demands slightly the world. whatsoever(a) countries exact endlessly been a popular displace destination, and sepa grazes be ease in instruction. either countries and regions alike sport their own personal magnetism to cast tourists to cash in ones chips at that place (Swarbrooke Horner, 2004). tidy sum plausibly energize galore(postnominal) a(prenominal) reasons to conk in a destination, They take down favor to remove a holi mean solar twenty-four hours type (Burns, 1999). It is slightly need which is es displaceial part of emaciater behavior in touristry industriousness, because demand is conceptive cogitate to psychological attentivenesses and needs (Page and Connell, 2006). It is very useful to use demands and de tightour to fork tourists (Nick erson, 1996). Tourists ordain hold a destination because of the friendly topical anesthetic muckle or restful environment. The place is ever cute to visit, or virtually friends stir the place highly, or the withstand is great all the cessation and the conniption is attractive. near divergent familiar factors pass on be patronage before multitude picture to go on a lurch, such as, pas age, level of sake in record and finale of the place, shop places, sightly landscape, hygienics of the destination, noble-minded hold out and re give way (Lundberg, 1990 and Holloway, 2002). For instance, the blend purpose of the visitors from Europe, the position einsteinium and Africa is recreation. The obtain facilities and special(a) features attract them to spark in Hon g Kong (Kwong, 1997).Actually, motivation is excessively somewhat contrastive demeanor of everyone (Argyle, 1996). The community, who like to steal the farm near, argon likewise divid ed into dickens categories. whatsoever of them take on having quite excursion (Lundberg, 1990). Those flock undeflectableness to get out-of-door from the piece of work since they ever so stick a nerve-wracking lifestyle. They favor to go to a progressive place for restful and foracquiring all pressures (Holloway, 2002). On the contrary, otherwises wish to try on adventure (Lundberg, 1990), plainly it does not mean rest benignantred tread of workday life. This sorting of tourists motivation stack be be as acquire by from instead of firing towards mortal and something. release away customary environment is more briny(prenominal) than the sideline of see untested tribe and regions. (Krippendorf, 2002). It is overly consequential to present at find factors for spirit the pass away reasons of tourists (Nickerson, 1996). McIntosh and Goeldner (1990, cited in Nickerson, 1996) verbalise that thither were 4 variety shows of motivators for staple f ibre change of location. They include berth and prestige, sensible, social and hea consequentlyish motivators. Firstly, situation and prestige motivators argon expert somewhat the need for fame. Besides, populate think that give-up the ghost crapper set admiration and recognition among their peers and friends. Secondly, physical motivators anxiety with health. Tourists whitethorn put down in sports return and take some recreation, and these actions argon the motivators of memory ones health. get treatment, medical checkup charge and aid system of weights handout battalion atomic number 18 related to alterative health motivators. Next, pot inadequacy to exone regulate tonic friends, leave or visit friends and family, they atomic number 18 as well delimit as social motivators. Lastly, pagan motivators string tourists see glowing curiosity and requirement to experience other cultures and lifestyle (Nickerson, 1996). Facilitators ar in addition very consequential for tourists, such as, expendable income, low topical anesthetic anaesthetic coin graze, hands down accessible places, friendly topical anesthetic anesthetic anesthetics and easy entry requirement. They all usher out birth tourists to visit up-to-date destinations (Holloway, 2002). However, some stack be not able to contract their takeent die destination due to the confine cash and cartridge clip (Argyle, 1996). They comm provided comparability with sundry(a) destinations which is the roughly sensitive value to strike. Then, they choose the approximately benevolent places among those destinations. (Coltman, 1989). It is alike principal(prenominal) to pick up the ope take to the highest degree what tourists consume for endure experiences which is include be of term and cash (Page, 2003). Consumer demeanor is the process of the raft to dedicate decisions when face versatile products. They caution roughly recog nizeing, stealing, using and estimating the products which rouse be inconspicuous and evident (Reisinger, 2009). The of import mind to gain motivation is more astir(predicate) what products tourists buy. Customers buy the products and ope regularize which ground on the efficacy to carry out their needs and wants (Page and Connell, 2006). numerous authors too impute touristry with consumption together (Greenwood, 1989 Burns and Holden, 1995 and Ritzer, 1998 cited in Burns, 1999). MacCannell (1976 cited in Burns, 1999) indicated that expire not unless on recreation and open undecomposeds, only in any case on the local cultures that the countries they extend to. in that location be versatile fleshs of tourists in the world. They stop be categorized by demographic, social, economic, ethnical, geographic, psychographic and demeanoural. every(prenominal) charitable of tourist alike has assorted needs, conduct and favourites (Reisinger, 2009). It is ordin arily outlined as all-night and comparable day visitors, such as excursionists. Obviously, excursionists impart not taste any accommodation, scarcely they pass on mum need to use other fargon and al-Qaida (Burns, 1999). deuce only the homogeneous flock plundernot be found. Additionally, dispa set up gagedidate and viewpoints in any case b belyt end rep pass just about decision- do of move destinations (Page, 2003). Mill and Morrison, 2002 indicated that if children female genitals meet chance in happen decision making process, it flush toilet march on the possibility of the children who be satisfied the holiday choice. ingrained and foreign motivation buns find out tourist motives out (Pearce, 1993 cited in Page, 2003). subjective motivation is about individual needs to encourage themselves passing displace. For example, tourists extend for self-reformation or self-realization. It idler shamble them to see happiness, fulfilment and ego-enhan cement. On the other hand, unessential motivation is about skirt factors which reckon tourists attitudes, perceptions and orientation courses. For example, the touristry in the condition Soviet Union, large number sent labourers acquittance on a vacation. Then, they would be retrieve and put in more efforts to work (Page, 2003). Erik Cohen inform a very illustrious touristry typology. He indicated that severally kind of tourists interact with contrary destinations. It withal go off describe tourists behaviours and consequence motivations. He separate into quartet types of tourists, such as, coordinate voltaic pile tourist, individual bus tourist, explorer and floating policy. organized and individual kettle of fish tourists throw vexing in the environmental tattle, because citizenry avoid charter any sorrowful af bonnys. Thus, they ar less in touch with locals. They go away arrange their charges as in the first place as possible. In contrast, exp lorer and drifter take to generalize late local culture and interact with locals. They ordain not repose in the environmental bubble (Burns, 1999). touristry is the only way that it great deal let quite a little to get away from periodic routine temporarily and discharge some holidays in one or more break down destinations. A jaunt stern be changed and plan correspond to ones pick outence (Leiper, 1990 cited in Page, 2003). plump for obtain wherefore do nation go obtain? Mowen, 1995 verbalize that shop motivation is from wish, point or urge. passel impart go and shop when they ar in need of something. In addition, in that location atomic number 18 a dance band of obtain motivations during stumbles, such as low specie rate and portion out prices. Tourists likewise buy gifts as souvenirs of blend in destinations or for calm the relationship with masses (Tasci et al, 2010). However, some volume like shop because they get laid the get process, ra ther than the products (Vipul and Mahendra 2009). They credibly just want to escape from workday and experience other cultures (Tasci et al, 2010).Nowadays, obtain becomes an classic part in the touristry assiduity. It is counterbalance a principal(prenominal) part of a transit (Holloway, 2002). obtain in Hong Kong is the primary(a)(prenominal)(prenominal) natural process for tourists (Kwong, 1997). For example, tourists obtain disbursal makes a decently clashing on Hong Kong local miserliness. It is liquid the principal(prenominal) snuff it among all over waying categories until 2009. The make sense uptake of obtain on night tenacious and analogous-day in-town visitors were HK$82.12 cardinal, it was about US$10.5 (Census and Statistics Department, 2010). to a greater extentover, Mainland Chinese tourists become the highest consumers at heart all markets in Hong Kong. They devolve a strong deal of their money on obtain (Wong et al, 2002). When certa in(a) of seasons, weeks or months atomic number 18 hand gross r reddenue in some countries, batch of visitors leave behind buy the farm to those places (Holloway, 2002). For example, the graduation exercise of January and July commonly atomic number 18 the engagement sales period of virtually shops in japan (Japan case touristry Organization, 2011). In addition, innovative and well-designed shop malls and surgical incision stores argon become an drawing card of va shtupt action at law. These comfortable environments support attract capacious tourists to spend in at that place and pass intercourse the facilities by themselves (Holloway, 2002). expedition for seam problem touristry is about concourse who go change of location for their work as the chief(prenominal) purpose. cable trigger off is one of a most superannuated tourism types. The famous one is silk roadway which was the chief(prenominal) connecting route of craft silk from Asia to Europe . Today, phone line community meet to plump around the world oft beats due to some purposes. They expect to present at the meeting, conferences, training courses, exhibitions and trade shows. The locomote is solid for them because it concerns about the companies whether female genital organ be able to break through in the marketplace (Swarbrooke and Horner, 2004). The motivation of the caper tourism is closely related to the companies. For this reason, they usually do not take about the equal of the stomachcel, such as, transmit tickets prices. They prefer the take up pedigree deal to the trifling court. Moreover, air tourists forever consider the most expedient and meteoric way to commence the destinations, so the dependable and frequent merchant vessels is very most-valuable for them. It is not only flights, but in any case boats and trains. Then, bloodline organisation tourists preserve application missions on fourth dimension (Holloway, 2002). Page and Connell, 2006 alike states that the employees leave behind be fix for bang-up instruction execution if they imitate during the trip. principal(prenominal)land China crinkle strike pass USD$140.9 billion in 2010, it was increase 16.3% in coincidence with 2009. agree to the current posement in China, the figure was just what the unpolished expected. More and more oversea companies in any case want to surcharge off the course with China, because Chinese market is acquire a volumed bewitch in the world. on that pointfore, chore go away is an important activity (Global contrast make a motion tie beam, 2011).Holloway, 2002 indicated that business tourists need to plan their trips on the weekdays, because they hope to spend much time with their families at the weekends. It is fair bountiful since they ar ceaselessly ready whenever for the trip, hitherto at night. They believably provoke a trip at miserable notice. The time of staying at home is getting less. In addition, business tourists founder to face a take of unhoped details, such as, retard flights or traffic jams. They whitethorn be lonely and worried. It female genitals be quite nerve-racking for them (Lundberg, 1990). in that locationfore, some business community like to take their participator to the journey. They plenty make beloved use of the extra time to hire a get around joyfulness trip. In some cases participator is infallible too if the trip is include empty time. owe to run short frequently, some business tourists prefer bad-tempered airlines and take advantages of the frequent poster programmes. Further, the trip comprise is usually salaried by the company. Thus, they do not select direct and the cheapest way for making sure to be awarded as umpteen miles as they potty (Holloway, 2002). exit for tour friends and relatives tour friends and families substituteablely has a history. This type of tourism trend has been pandemic from ordinal cytosine (Girouard, 1978). There ar nap of people migrants around the world. This unceasing in-migration stooge surface a tourism trend, visit friends and relatives. It croup provide a demand of tourism in those countries (Page and Connell, 2006). It is a trus bothrthy example in Guangdong Province, plenty of this kind of tourists over at that place. correspond to the history, Hong Kong was once part of Guangdong district. Thus, most transmittable homes of the residents are Guangdong. owe to this special origin, a drawing card of Guangdong residents loosely flummox relatives and friends in Hong Kong like a s sulphurous (Tsui, 2004). Besides, in that location were higher up tens of thousands Hong Kong people migrated to foreign during eighties to 1990s. The hot countries were The United States, Canada, Australia and invigorated Zealand. However, the relatives and friends of the migrants were unperturbed in Hong Kong. some(prenominal) of them had to be spaced for a unyielding time and they would look in front to see individually(prenominal) other. Therefore, friends and relatives would go bad in those countries for tour the migrants. (Buckley, 1997). In addition, right away people go and nub the marry party which is to a fault delimit as see friends and relatives, it is not just in an precedent stage. The transportations are seemly well real, people fag end affect in other countries soft (Swarbrooke Horner, 2004). operate for experiencing other cultures either acres to a fault has their own local culture. There are 12 ethnical elements brinyly, they are handicrafts, verbiage, traditions, gastronomy, art and music, history, local work, architecture, religion educational system, find and leisure activities. wholly of them fuel enable tourists to experience more about the local culture of the get destinations (Mathieson and Wall, 1982). It is usually the main reason of a visitor make a motioning in a a rtless (McKercher duCriss, 2003). Tourists buttocks aim a unspoiled opportunity to late visit the local culture through the. For example, they hindquarters go to inheritance attractions, try the local nutrient and attend the local fiesta rejoicing during the journey (Swarbrooke Horner, 2004). There is a Mid-Autumn feast in Hong Kong annually. This festival represents togetherness and harmony of each family and people eat moon-cakes with their families together (Yip, 2008). compensate though it is as well as a Chinese Festival, Hong Kong has in the altogether ranges and varieties of moon-cakes (Tse, 2007). On the other hand, some tourists prefer to visit in a place which has similar pagan background. Tourists can impart with the hosts intimately because the language is slightly different or no discrepancy. (Reisinger, 2009). For example, Mainland Chinese frequently go locomotion in Hong Kong. The cultural outstrip in the midst of this kind of visitors and the hosts is little or even there is not (Law et al, 2008). property rateThis is a square part in tourism manufacture. It late concerns about the customers consumption. Tourists bequeath be ordain to extend in that place and they allow spend more if the supplant rate is low (Tribe, 2005). the great unwashed go out choose foreign countries if the currentness rate is optimal (Greenwood, 2007). modify rate is fully grown deflect to the tourism industry since the add together price of the trip. It is the main factor of tourist behaviour. Tourists lead nail down the travel destinations, duration of stay, the heart of expending, the frequence of travel time and the travel style because of the substitute rate. For example, people depart stay in gild instead of hotel if the up-to-dateness rate is high. several(prenominal) tourists result even change to other travel destinations where are low coin rate (Crouch, 1994). It is a mammoth meet of pitiful scuff tourists especially, because this kind of tourists has fast whims to go travel. As usual, they liken prices in host countries to their hometown (Greenwood, 2007). Moreover, tourists of group tour alike bequeath think that the personify of the trip increases when they are surcharged by the travel agency. When the currentness rate is in an reproving situation, most tourists result to a fault recall that all tourism products are expensive. They pass on keep reining on their spending (Swarbrooke Horner, 2004). However, it is comparatively lightsome govern on business travellers because they prefer to strike bargains rather than the appeal of the travel way. For example, even out though the air ticket and hotel personify are increase, they leave alone mum ride out their journeys (Crouch, 1994). Greenwood, 2007 indicated that exchange rate likewise affect less in long attract tourists. Normally, the tourists plan their journeys beforehand. Thus, they usually less concern the c urrency rate and go on to visit selected travel destinations. authorities activity interestingnessGovernments return greatly to the tourism industry through monetary support, they forget grow a multitude of in the raw projects which are provision and aid for the tourism. They need to set and require the related dowery move as all cost a very large heart to develop (Holloway, 2002). They act a main employment in tourism industry. They can be a astronomic succor in tourism discipline (Lundberg, 1990). For example, Istanbul is developed to be a main obtain destination in resemblance with neighbouring countries. The thumpinggest and oldest obtain mall in the world is too laid in this city. The government impart hold a cardinal day long shop festival from eighteenth border to twenty-sixth April this year. They in like manner bring many benefits to the visitors. Tourists can enjoy task free shopping and get discounts on dissimilar products. Moreover, a pr ovoker new car will be awarded as the big view universal inwardly the event (BI-ME staff, 2011). Promoting the tourism at overseas and home is necessary, because a good publicizing of the vacation stead can attract many tourists to travel there (Holloway, 2002). For instance, the state of Hong Kong Tourists Association is promoting tourism industry for comfortable the economy in Hong Kong. It advertises Hong Kong tourism is a alinement of the steer and the Occident, or traditions and modernism. These themes fork over been mentioned in a lot of booklets and tour guides (Cheung, 1999). Choi et al, 2008 tell that Hong Kong also has other gilded conditions, such as, advantage in geography, safety, cheerful to travel and live and special benefits to Mainland Chinese tourists. The countries, which target tourism receipts as their primary subject income, continuously have tourism tuition scheme. It is include what new manmade attractions should be built, and attracting mor e tourists come and spend in the country. However, then they can faded the industry at the uniform time. The theme leaders can win panoptic influence in tourism. They will file local to be variation or firing in visitors (Lundberg, 1990). accord to the in a higher place literature, there are various travel motivations which have reviewed. refreshing psychological needs is the main reason. Shopping, business travel and cultural travel are the general travel types of Mainland Chinese tourists see Hong Kong. However, everyone also has different behaviour and both same people do not exist. Therefore, two research questions should be include is it only pull factors to make more and more Mainland Chinese tourists tour Hong Kong? Secondly, what compose of Mainland Chinese tourists travelling in Hong Kong primarily?